BRAND IDENTITY ART DIRECTION UI/UX RESEARCH GENERATIVE AI
BRAND IDENTITY ART DIRECTION UI/UX RESEARCH GENERATIVE AI
Hi there, this is Jeesoo.
As a digital designer, I merge creativity with strategy, crafting powerful visuals, brand identities and seamless UI/UX experiences.
Art-directed
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![AIFE : The AI Founding Explorer]()
AIFE : The AI Founding Explorer
2MR Labs, 2025
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Generative AI Video Production
2MR Labs, 2025
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Run For Your Lives
2MR Labs, 2023
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Tirr Lirr Brand Competition
Design Competition, 2020
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I'm not a human
Ewha Womans University, 2017
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Hipster's Expiry
Ewha Womans University, 2017
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MILK
Ewha Womans University, 2017
Brand Identity
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![GIANTS +]()
GIANTS +
2MR Labs, 2024
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![Giants Planet]()
Giants Planet
2MR Labs, 2023-2024
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![2MR Labs]()
2MR Labs
2MR Labs, 2022-2023
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move.mov
Design Studio Gimye, 2020
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![KOCHAVCATS]()
KOCHAVCATS
Design Studio Gimye, 2020
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Museum of Bad Art
Ewha Womans University, 2019
Explore UI/UX
Space Mission - $BGPS Referral Campaign
2MR Labs, 2024
Fuelling Giants Planet’s Economy - Seamlessly trade and unlock rewards across virtual and real realms from blockchain games to top brands. Your gateway to limitless experiences.
FUTURE OF CITIES PHASE 2 (2) - Future of Work Prototype
Lee Kuan Yew Centre for Innovative Cities, Singapore University of Technology and Design, 2022
How a task-based approach can help empower individuals, families, workers, companies, leaders, and society to adapt and keep ahead of the changes in the Fourth Industrial Revolution.
FUTURE OF CITIES PHASE 2 (1) - BAEMIN UI/UX Research
Lee Kuan Yew Centre for Innovative Cities, Singapore University of Technology and Design, 2022
Researched BAEMIN’s simplified UI/UX renewal to derive key design principles for user-friendly interfaces.
BUILDING DIGITAL LITERACY: A linguistic framework for designing graphic systems
LASALLE College of the Arts, 2021-2022
The digital environment is full of visual elements. Through the process of embodying this system as a (visual) language, resilience to respond to rapid changes will be cultivated.
E-BAESOK 이배속
Ewha Womans University, 2018
Food application for EWHA students. We help Ewha Womans University students make satisfying meal choices. Access to our service for delicious meals every day.
About
Work Experience
Creative Designer @ROCK Networks (NOV 2025 - Present)
Full time • Singapore • On-site
Digital Designer @2MR LABS (SEP 2022 - SEP 2025)
Full time • Singapore • Hybrid
Web Designer @ANZMAC (MAR 2023 - APR 2023)
Freelance • Sydney • Remote
UX Designer/Researcher @SUTD (JUN 2021 - JUN 2022)
Freelance • Singapore • Remote
Brand/Graphic Designer @Design Studio Gimye (APR 2020 - DEC 2020)
Part-time • Seoul • On-site
Education
Master's Degree, Design @LASALLE College of the Arts
2021 - 2022 • Singapore
Bachelor of Arts, Visual Communication Design
@Ewha Womans University
2016 - 2020 • Magna Cum Laude • Seoul
Deokwon Arts High School
2013 - 2015 • Scholarship • Seoul
Languages
English
Korean
Mandarin
Award
Shilla Jewelry Tirr Lirr 10th-anniversary Design
Excellence Award
2020 • Korea, Republic of
Tools
Adobe Creative Suite
Figma
Cinema 4D / Blender
AI softwares